Word: osborn
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Dates: during 1950-1959
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...president of Batten, Barton, Durstine & Osborn, genial, roughhewn Bernard Cornelius Duffy, 55, is a rare figure in the advertising world. Title to rarity: he has nearly quadrupled BBDO's billings (now $200 million), while showing remarkable personal stamina in the process. He pulled through a serious ulcer operation in which two-thirds of his stomach was cut away, and a coronary attack, bounced back each time to supervise the fortunes of the growing agency. Last week, five months after he suffered a severe cerebral hemorrhage, Madison Avenue was wondering whether Ben Duffy could come back again...
...field of Asia, Africa, and Australia, Andrew D. Osborn will give History 179, "History of South Africa." The course will concentrate on South Africa as a "laboratory of human relationships." Richard N. Frye, associate professor of Middle Eastern Studies, will lecture on the "History of Iran from 1500 A.D." in History...
...third speaker, Louis Osborn, professor of Physics at M.I.T., emphasized the problem of technical judgment versus moral judgment. He said that much of the difficulty lay in the difference between percentages and total numbers. Many of the problems arising with regards to the desirability of atom tests lie within the realm of human values--whether one should regard 100 mutated babies as 100 tragedies or as merely a total misfortune of one-forty-thousandth of the total babies born each year...
...search for new ways of doing things than today. To spur "creativity," businessmen will try anything, from the venerable suggestion box to such freewheeling idea-association techniques as "group thinks," "buzz sessions," "imagineering," and the most popular device of all, the "brainstorm." Originator of the brainstorm* is Alex F. Osborn of Manhattan's Batten, Barton, Durstine & Osborn, who defines it as a method in which groups of people "use their brains to storm a creative problem and do so in Commando fashion, with each stormer audaciously attacking the same objective...
...impractical as the suggestion by one woman that autos have locomotive-type cowcatchers to nudge pedestrians out of the way. But if later evaluation shows that half a dozen of the ideas are potential solutions to the problem, the brainstorm session is considered a howling success. Says Brainstormer Osborn: "People come to realize that they do have this thing called creative imagination, and that they can be good...