Word: osborn
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Dates: during 1980-1989
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...American social trends than many of the programs their heavy selling efforts subsidize. While 15 years ago advertisers were concentrating on "the youth market," today they are aiming at those same people now transformed into adults. This is the group that the New York advertising agency Batten, Barton, Durstine & Osborn in 1964 dubbed "the Pepsi Generation." But their buying tastes are changing along with their age, and market people are adapting products and advertising pitches to come up with whole new lines of goods for the baby-boom adults...
...twelve journalistic categories and seven others in the arts, and are on their way home after lunch. Thus was Cooke's story chosen. The Pulitzer Prize remains the highest honor in newspaper journalism, but its selection process is badly in need of repair. One reform is suggested by Osborn Elliott, dean of the Columbia Graduate School of Journalism: Let no editor "get off the hook by oversubmitting" let editors narrow their own entries, "and face their own internal politics more directly." For the Washington Post, Ombudsman Green had a harsher recommendation: "The scramble for journalistic prizes is poisonous . . .Maybe...
...Pulitzer Prize board was so impressed with Cooke's work that it gave her the award in another category, overturning the feature writing jury's choice of Teresa Carpenter of the Village Voice, who was belatedly given the honor after the fraud was discovered. Says Board Member Osborn Elliott, dean of Columbia's Graduate School of Journalism: "It was a very dramatic telling and a moving piece. I figured that the Post had verified it." It was the first known fakery in the 64-year history of the Pulitzer Prizes...
...false alarm was the first at the library in about a year, Osborn said, adding that alarms of this type are often set off by paint fumes...
...wasn't a fault in the system," Osborn said, adding that "it proves the system works...