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...Osborn, the moving spirit of the company, likes to say that he has no employees in Economics Laboratory but only associates. He is certain that he and his associates are headed for annual sales of $100 million next year and can expect continuous growth after that. One reason is that Economics Laboratory spends heavily on research and development to find new ways to fight dirt and germs. Another is that there is a whole world of dirt outside the U.S. waiting to be cleaned up. Economics Laboratory, through its international division, is now selling its specialties in 67 other grimy...

Author: /time Magazine | Title: Corporations: A Cleansing Influence | 6/28/1968 | See Source »

...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...

Author: /time Magazine | Title: Advertising: The Big Ten Still Shine | 4/12/1968 | See Source »

...OSBORN BALL...

Author: /time Magazine | Title: One Bomb Per Casualty | 2/2/1968 | See Source »

...knew elegance of diction wasn't my long suit; it was having something to say and saying it with all the punch you could put into it," he remarked in 1925. As a founding member of Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST...

Author: /time Magazine | Title: Americana: The Classic Optimist | 7/14/1967 | See Source »

Died. Bruce Barton, 80, dean of Madison Avenue, last surviving founder of Batten, Barton, Durstine & Osborn; of bronchial pneumonia; in Manhattan (see THE NATION...

Author: /time Magazine | Title: Milestones: Jul. 14, 1967 | 7/14/1967 | See Source »

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