Word: osborne
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Dates: during 1950-1959
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Wiry, bustling Bernard Cornelius Duffy, 48, president of the big Batten, Barton, Durstine & Osborn advertising agency, has the occupational ailment of his trade: peptic ulcers. He works at such a man-eating pace that, as he says, "I only call home if, by happy surprise, I can get there for supper...
Errand Boy. Up from Manhattan's "Hell's Kitchen," Duffy, a son of Irish immigrants, virtually grew up with the agency he now runs. After quitting high school at 17, he got a messenger boy's job with newly formed Barton, Durstine & Osborn.† Duffy liked to come in early to slip into the president's chair to see how it felt. After two years of errand-running, he became a space buyer, soon earned a reputation as a digger for facts and became the agency's top media man. When President Barton decided...
...Merged with George Batten & Co. in 1928. Of the four names in B.B.D. & O., only Chair man Bruce Barton and Vice Chairman Alex Osborn remain with the agency. Batten died in 1918; Roy S. Durstine set up his own agency eleven years...
...conservation problem was brought to the public eye in 1949 by two books, "Our Plundered Planet" by William Vogt and "Road to Survival" by Fairfield Osborn...