Word: osborne
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President Henry Fairfield Osborn of the American Museum of Natural History, also a paleontologist, was to talk next for 15 minutes on his hypothesis that the organs of an animal have their own struggle for existence. That is why animals of the same general family have different characteristics. Example: the shovel tusked mastodon developed its lower jaw to scoop food from swamps. The African elephant developed its upper tusks to uproot trees for their tender top leaves. This Osborn theory opposes the Darwinian theory that new types develop from accidental variations of which only those survive which are best adapted...
President Osborn, however, delayed presenting his theory, to challenge President Merriam. Said he: "In pure races, such as the Swedes, evolution is undoubtedly going on at the regular rate. But we are a hybrid race. ... I think it is very doubtful that under present conditions of civilization large, mixed communities such as ours are evolving. . . . Hybrid animals cease to evolve. . . . Members of the mouse family ceased evolving at least 1.000,000 years...
Batten, Barton, Durstine & Osborn, Inc. ($1.000), for the institutional campaign of Baltimore & Ohio Railroad...
Batten, Barton, Durstine & Osborn ($1,000), for the most effective use of headline (Electrolux: "As silently as nature makes...
...controversial subjects of vital importance to advertising, and for presenting both sides fairly; for attacking the use of paid testimonials, and for founding "Advertising Arts," thereby presenting a medium for the expression of art in business. The second biggest prize winner was the firm of Batten, Barton, Durstine and Osborn, Inc., which won two $1,000 prizes, one of which was for the Electrolux Refrigerator Sales, Inc. Illustrating effective use of headline-titled: "As silently as Nature Makes Ice." Steinway and Sons was awarded one of the eight other $1,000 awards for its advertisement combining the elements of illustration...