Word: osborne
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...dozen campuses across the U.S. last week, groups of Air Force officers were gathered to thrash out plans for next year's R.O.T.C. program, and sooner or later most of the groups came to a strange new subject: the ideas and methods of a man named Alex F. Osborn. By profession, Osborn is neither an airman, educator, nor psychologist. Nevertheless, he seems destined to have a hand in the training of the nation's air reserve. For the past two years he has been waging a one-man crusade to get U.S. education to teach creative imagination. Last...
...educational crusades, Osborn's has been one of the most curious. A soft-spoken teacher-turned-adman (Batten, Barton, Durstine & Osborn), he has become convinced that education pays too little attention to imagination, and he has taken it upon himself to do something about it. Last year he wrote a textbook called Applied Imagination (Scribner; $3.75). drew up a special teacher's manual to go with it. Since then he has been writing to hundreds of educators and industrialists, has spoken often at workshops and banquets. Though some campuses have dismissed his course...
This ad field is growing so fast that Manhattan's Batten, Barton, Durstine & Osborn hired a Negro two years ago as special consultant on the Negro market, and has since boosted its accounts in the field from...
...speakers at tonight's meeting are Francis W. Hatch '19, vice-president of Batten, Barton, Durstine, and Osborn, Paul A. Newsome '29, president of Newsome & Company, and Terry Cunningham, director of Advertising and Sales Promotion for Sylvania Electric Products Company...
Manhattan's McCann-Erickson had total billings of $106 million in 1953, according to Advertising Age, making it the fourth U.S. ad agency to top $100 million. J. Walter Thompson hit the $100 million mark in 1947, was joined by Young & Rubicam and Batten, Barton, Durstine & Osborn...