Word: osbornes
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Dates: during 1960-1969
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Next month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that...
...four, all American: J. Walter Thompson; Interpublic, Inc. (the parent corporation of McCann-Erickson); Young & Rubicam; Batten, Barton, Durstine & Osborn...
...Glad I Did It." Graham does not take formal possession of Newsweek until next week, but his weight was felt even before the ink on his earnest check had dried. In as new editor went Managing Editor Osborn Elliott. 36. a 1944 Harvard graduate and former TIME writer, to replace John Denson, who resigned last month to become editor of the New York Herald Tribune. Aging Board Chairman Muir was politely shifted to a resounding but inactive new post as chairman of the executive committee of the board. Malcolm Muir Jr., 45. once heir apparent to his father...
...hard to get angry at anyone directly responsible for the picture; the script is riddled with cliche, but script writer Paul Osborn was obliged to follow a text, and most of his grating lines are merely transcribed from John Steinbeck's novel, a diffuse and stilted book of well over 600 pages...
Testifying in court, the Admiralty's underwater warfare chief, Captain George Osborn Symonds, said that the work of the spy ring could have been "of highest value to a potential enemy." But British counter-intelligence had learned of a security leak at the Underwater Experimental Station last July, had had the ring under surveillance ever since. Implication was that most of the valuable information had been intercepted before it could be delivered...