Word: osbornes
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Agency executives are understandably concerned, partly because women are by far the biggest buyers of packaged goods. To plumb the depths of discontent, Batten, Barton, Durstine & Osborn conducted long interviews with 19 feminists, including writers, a photographer and Wall Street workers. The primary complaint was against the generally servile role of women in ads. Though nearly one-half of American women hold jobs, they are still depicted in many ads as scatterbrained homebodies, barely able to cope with piles of soiled laundry, dirty sinks and other mundane minutiae. In most of these ads, men instruct, while women do the servants...
...Opportunity Commission that they are "systematically discriminated against in both hiring and promotion and are forced to assume a subsidiary role simply because they are women." Newsweek's women were particularly incensed because the magazine had commissioned a freelance woman writer to do the Women's Liberation cover story. Osborn Elliott, Newsweek's editor in chief, said that most of his researchers are women because of a "newsmagazine tradition going back almost 50 years." He was quick to add, however, that he was not unwilling to alter tradition...
...wish you would," said Osborn Elliott '45, chairman of the Visiting Committee...
...Your superb article on the environment [Feb. 2] will carry the message to millions who have not yet been reached by such clarion criers of alarm as Ecologists Cole, Commoner, Odum, Ehrlich and Watt. The tragedy is that a generation ago William Vogt (The Road to Survival) and Fairfield Osborn (Our Plundered Planet) and two generations ago John...
...become so cluttered with commercials. In order to promote an avalanche of new products, advertisers often squeeze commercials for two or more products into a one-minute time slot that was formerly devoted to a single item. One critic, Herbert Maneloveg, vice president of Batten Barton Durstine and Osborn, reports that in 1964 there were 1,990 different commercials a month on network television, and more than 60% ran longer than 30 seconds. By 1968, TV was carrying 3,022 commercials in a month, and only 20% were longer than 30 seconds...