Word: osbornes
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LAST week's TIME carried the - last stories written by one of our most accomplished writers, Bruce Barton Jr., who died suddenly on the weekend at the age of 41. A son of a co-founder of Batten, Barton, Durstine & Osborn, the advertising agency, Bruce graduated magna cum laude from Harvard in 1943, was a deck officer on a destroyer escort in the Pacific in World War II, came to TIME out of the Navy. He wrote a distinguished Education section for nine years, then moved to Foreign News, and some three years ago took over the Art section...
...West Indies in December to take a second in tricks there, followed by winter firsts in the Western Hemisphere International Invitational and the All-American tourneys. The champ had trouble at the Dixie in April when he took a third behind the 3432 point record performance of Mike Osborn...
Died. Roy Sarles Durstine Sr., 75, for 34 years the "D" in B.B.D. & O., one of advertising's biggest agencies; of a heart attack; in Manhattan. Durstine started as a publicity man for Teddy Roosevelt's Bull Moose party, in 1918 helped found Barton, Durstine & Osborn, later Batten, Barton, Durstine & Osborn. He pioneered agency-arranged radio programs and helped land U.S. Steel's first advertising account; though he resigned in 1939 to form his own agency, B.B.D. & O. has retained his initial ever since...
...Charles Hendrickson Brower. president and chairman of the executive committee. Batten. Barton. Durstine & Osborn...
Charles Brower, president, Batten, Barton, Durstine & Osborn advertising agency L.H.D...