Word: osbornes
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...criticism "is not on economic grounds, but on the grounds that advertising corrupts public taste, and makes lying respectable." Admen themselves concede that too many ads are strident, misleading, dull or offensive. "People are irritated by some ads on TV," says Charles Brower, outspoken president of Batten, Barton, Durstine & Osborn. "The audience gets bored when yet more intestines appear on the screen as the evening goes on. Who wants to wake up his liver bile all the time?" Cunningham & Walsh President Carl W. Nichols faults some of his colleagues on grounds of creativity as well as esthetics: "I am repeatedly...
Next month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that...
...four, all American: J. Walter Thompson; Interpublic, Inc. (the parent corporation of McCann-Erickson); Young & Rubicam; Batten, Barton, Durstine & Osborn...
...Glad I Did It." Graham does not take formal possession of Newsweek until next week, but his weight was felt even before the ink on his earnest check had dried. In as new editor went Managing Editor Osborn Elliott. 36. a 1944 Harvard graduate and former TIME writer, to replace John Denson, who resigned last month to become editor of the New York Herald Tribune. Aging Board Chairman Muir was politely shifted to a resounding but inactive new post as chairman of the executive committee of the board. Malcolm Muir Jr., 45. once heir apparent to his father...
...hard to get angry at anyone directly responsible for the picture; the script is riddled with cliche, but script writer Paul Osborn was obliged to follow a text, and most of his grating lines are merely transcribed from John Steinbeck's novel, a diffuse and stilted book of well over 600 pages...