Word: osbornes
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Some 40 ft. below the roiling water, a grinning redhead, wearing the two stars of a rear admiral, thrust his way through the crowded companionway of the Fleet Ballistic Missile Submarine George Washington and clapped her skipper, Commander James Osborn, on the back. Then, just to prove it was all routine, Rear Admiral William Raborn Jr., boss of the Navy's Polaris project, gave orders to get ready for a second shot before a proud succinct message was sent to President Eisenhower in Newport: "Polaris, from out of the deep to target. Perfect." In a second message to Admiral...
...film in fact is a crude pastiche of two novels: Scriptwriter Paul Osborn has lifted some characters and incidents from William Bradford Huie's Mud on the Stars, but much of his plot is taken from Borden Deal's Dunbar's Cove. As finally assembled, the picture tells the story of a young TVAgent (Montgomery Clift) who is ordered to turn an 80-year-old woman (Jo Van Fleet) off her land so that a big new dam can be closed, the area flooded, and a waterpower project set in motion. She refuses to budge...
...years ago, high-domed U.S. thinkers liked to blame the nation's cultural deficiencies on conformity. Last week Adman Charles H. Brower, president of Manhattan's giant Batten, Barton, Durstine & Osborn, trotted out another villain: "mediocrity." Speaking at a big advertising powwow in Florida, Brower declared that a lack of "greatness" is holding up national progress. He told his competitors: "Advertising in a climate of greatness will work harder. Fewer people will be annoyed by advertising . . . It will cease to be the whipping boy for every uninformed meathead and misinformed egghead and unsuccessful sorehead...
ALONG Man hattan's Madison Avenue, admen have long divided life into two philosophical systems: the hard sell and the soft sell. To Charles Hendrickson Brower, 58, the tall (6 ft. 4 in.), shambling president of Batten, Barton' Durstine & Osborn, "there is no such thing as the hard sell or the soft sell. There is only the smart sell and the stupid sell." Charlie Brewer's smart sell, last week, was the hottest sell in the ad world...
...science scholarship. He later switched to majoring in English, tried teaching after college but decided to get into advertising "because I developed a prejudice toward eating." He was hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency's chief idea man in 1946, a member of the executive committee...