Word: osbornes
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...Congratulations to Cartoonist Osborn [Jan. 28] for his jab at the atrociously crass '57 cars-following fast on the clashed colors of '56. Ugh! MARCIA MASCIA Port Chester...
...Robert Osborn is so right. Would suggest that the Detroit planners make a survey on what the American people desire in the way of a design instead of trying to outdo each other in seeing who can put the most of what on which and where. MRS. R. B. FROCK Pasadena, Calif...
...Osborn is a damned good cartoonist, but it is obvious that the people like such cars. Were the general taste somewhat more refined, Detroit would soon have to change. Why do Americans like such hideous cars? ANATOL SPIRO Copenhagen...
...search for new ways of doing things than today. To spur "creativity," businessmen will try anything, from the venerable suggestion box to such freewheeling idea-association techniques as "group thinks," "buzz sessions," "imagineering," and the most popular device of all, the "brainstorm." Originator of the brainstorm* is Alex F. Osborn of Manhattan's Batten, Barton, Durstine & Osborn, who defines it as a method in which groups of people "use their brains to storm a creative problem and do so in Commando fashion, with each stormer audaciously attacking the same objective...
Exurbanite Osborn (TIME, April 6, 1953), who personally drives a four-passenger 1951 British-made Riley ("It's the most marvelous green color and the wheels aren't square"), thinks the 1957 cars are "ludicrous" ("Why, you can't even get into the things"). His idea of what a car should be: a cross between a French Bugatti and the 1914 Packard he grew up in. One is beautifully disciplined; the other, "once you "got in you could walk around in it." Asks Osborn: "Why is it, when Detroit can produce an engine as fine as they...