Word: oscar
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Dates: during 1980-1989
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...Both Oscar-winning stars are known for their charitable work and have high credibility with consumers. Ad-industry sources speculate that their commercials will be cause-related, perhaps addressing the environment. The prime beneficiary, though, is Amex, which can use the big box-office names to counter Visa's $8.5 million endorsement deal with Paul McCartney...
...star, with nothing but promise on the horizon. Just ask two masters he has apprenticed with: Dustin Hoffman, the decade's most lauded actor, and Paul Newman, the last golden exemplar of Hollywood star quality. "There's no sense of a crest in Tom," says Hoffman, who won an Oscar as Cruise's brother in Rain Man. "His talent is young, his body is young, his spirit is young. He's a Christmas tree -- he's lit from head to toe." Newman, who played Cruise's mentor in The Color of Money, considers the young actor's competitors and says...
REPORTER-RESEARCHERS: Ursula Nadasdy de Gallo, Brigid O'Hara-Forster, Jeanne- Marie North, Jane Van Tassel (Department Heads); Audrey Ball, Bernard Baumohl, David Bjerklie, Rosemary Byrnes, Val Castronovo, Nancy McD. Chase, Oscar Chiang, John E. Gallagher, Lois Gilman, Tam Martinides Gray, Georgia Harbison, Michael P. Harris, Anne Hopkins, JoAnn Lum, Katherine Mihok, Adrianne Jucius Navon, Nancy Newman, Susan M. Reed, Elizabeth Rudulph, Zona Sparks, William Tynan, Sidney Urquhart, Susanne Washburn (Senior Staff); Elizabeth L. Bland, Kathleen Brady, Barbara Burke, Wendy Cole, Tom Curry, Nelida Gonzalez Cutler, Sally B. Donnelly, Andrea Dorfman, David Ellis, Kathryn Jackson Fallon, Mary McC. Fernandez, Cassie...
...season when movies are ablaze with self-importance, urging us to contemplate, through various fictive metaphors, the great issues of our time. And, by the way, to spare some kindly thoughts for the high-mindedness of their makers and their worthiness for Oscar nominations...
REPORTER-RESEARCHERS: Ursula Nadasdy de Gallo, Brigid O'Hara-Forster, Jeanne- Marie North, Jane Van Tassel (Department Heads); Audrey Ball, Bernard Baumohl, David Bjerklie, Rosemary Byrnes, Val Castronovo, Nancy McD. Chase, Oscar Chiang, Lois Gilman, Tam Martinides Gray, Georgia Harbison, Michael P. Harris, Anne Hopkins, JoAnn Lum, Katherine Mihok, Adrianne Jucius Navon, Nancy Newman, Susan M. Reed, Elizabeth Rudulph, Zona Sparks, William Tynan, Sidney Urquhart, Susanne Washburn (Senior Staff); Elizabeth L. Bland, Kathleen Brady, Barbara Burke, Wendy Cole, Tom Curry, Nelida Gonzalez Cutler, Sally B. Donnelly, Andrea Dorfman, David Ellis, Kathryn Jackson Fallon, Mary McC. Fernandez, Cassie T. Furgurson, David...