Word: oscarization
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Dates: during 1940-1949
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...Turned down one of Harry Truman's prize reorganization plans, to create a tenth Cabinet post and a new Department of Welfare, principally on the grounds that politically ambitious Federal Security Administrator Oscar Ewing would get the job and use his Cabinet rank to push his ideas on national health insurance...
After a concert of the works of Richard Rodgers and Oscar Hammerstein II (Oklahoma!, South Pacific) had set the summer attendance record at Manhattan's Lewisohn Stadium, Variety headlined: "R & H Have Arrived as Longhairs...
Laurence, tipped off last spring by a chemist friend of the theoretical possibilities of the seed, read up on the subject and was deeply impressed by what he found. He discussed the matter with President Truman, who passed him on to Oscar Ewing, Federal Security administrator. U.S. scientists had already been ordered to Liberia to study the plants, collect seeds, and investigate the possibilities of large-scale cultivation there, or of transplanting to the U.S. After talking with Laurence, Ewing expansively declared that "this may be to chemistry what the atomic bomb was to physics," and asked...
Kings & Commoners. The idea of bringing cheap books to the multitudes first struck Haldeman-Julius when he was 15, after he had breathlessly devoured a cheap copy of Oscar Wilde's Ballad of Reading Gaol. Maybe, he thought, if books were cheap enough, more people would read them. Fifteen years later, when he became the publisher of a weekly Socialist newspaper in Girard, Haldeman-Julius decided to try the idea. He pulled out the battered old Ballad and a companion copy of the Rubáiyát, handed them to his perplexed linotype operator to set in type...
What's in a Name? Since Oscar Wilde and Omar Khayyam went to work for him, Haldeman-Julius has also taken on Plato, Dante, Tolstoy, Goethe, Sir Arthur Conan Doyle, Ralph Waldo Emerson and Tom Paine. But the big names are rarely the biggest drawing cards. De Maupassant's Tallow Ball sold only a poky 15,000 copies a year until Haldeman-Julius re-christened it A Prostitute's Sacrifice (it jumped to about 55,000 a year).* The bestselling Blue Books are those on sex, psychoanalysis and self-improvement; Haldeman-Julius has them written to order...