Word: oscharoff
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Dates: during 1966-1966
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...drug relieves the savage pain of the heart disease, it denies that Peritrate effects any actual cure. Yet, in a recent advertising campaign, Warner-Lambert asks the question, "Is Peritrate life-sustaining?" and seems to answer it affirmatively by presenting charts based on a study by Dr. Alexander Oscharoff, head of the adult cardiac clinic at Queens Hospital Center. The charts indicate that heart patients treated with Peritrate stand a 22% better chance of being alive two years after a heart attack than those who were given a placebo...
...Oscharoff himself says: "At no time did I claim that Peritrate is the lifesaving, dramatic drug that the advertising makes it." He is looking for more conclusive results, continuing studies with larger groups of patients. "If the FDA succeeds in eliminating this kind of inflated advertising, I will be very happy indeed," he says. "It never was to my taste...
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