Word: oshman
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...pleasant rather than an off-putting experience, has been popularized by retailers such as Barnes & Noble, which added lounge chairs and coffee bars, turning the bookstore into a relaxed, meet-and-greet emporium. Children's stores entice their young clientele with play areas and performances, while athletic retailers like Oshman's and the Sports Authority woo customers with batting cages, on-site golf pros and roller hockey games in the parking lot. Veer beyond the All-Clad pots offered at Williams-Sonoma and you might just stumble upon a cooking class. Walk into an Old Navy clothing store...
...best center in the league," says O'Neal. "Shaquille is in a league by himself," says Olajuwon. As far as endorsements are concerned, O'Neal is in a league with only Michael Jordan. Olajuwon, on the other hand, is still waiting to be discovered. Shaq does Pepsi; Hakeem does Oshman's Sporting Goods in Houston...
...Oshman's, a Houston-based sporting-goods chain, has a shop in Harajuku that sells everything from $320 Eddie Bauer jackets to Hawaiian surfboards at $785 each. Only about 30% of Oshman's goods are made in the U.S., but the feeling in the store is as relentlessly American as Beach Boys music and suntan lotion...
Bold signs direct customers to the "surfin" department, and the company motto, also in English, is pure yuppie: "We make sure you're a winner." Says Isao Iwase, managing director of Oshman's in Tokyo: "The comfortable American life-style is being more widely accepted these days." With fall in the air, American baseball gear has given way to N.F.L. hats and jackets...
...memo last week, Rolm President Kenneth Oshman assured his employees that "our partners at IBM recognize the need to preserve Rolm's culture and informal style." Feelings within the company were mixed. Said a Rolm marketing manager: "There is a vague disquiet about the takeover and a feeling that something has been lost, but no great sense of panic...