Word: ostheimer
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...Ostheim in der Rhoen is a quiet German town in northern Bavaria. Picture-book pretty, with narrow, winding streets, it doesn't seem like a place where anything - let alone anything hip - ever happens. But this bucolic hamlet is the birthplace of Bionade, an all-natural soft drink that's become a national sensation (it more than tripled sales last year), one that its creators now hope to export worldwide...
...shake-up of the German beer industry in the 1980s that inspired Bionade's inventor, Dieter Leipold, then master brewer at Ostheim's Privatbrauerei Peter, to quest for a new quaff. With younger German consumers increasingly choosing imports like Corona and Miller Lite over local beers, Leipold worried about the brewery's future. And there was more at stake than just business: it was family. He lived with the brewery's present owner, Sigrid Peter, now his wife, and acted as stepfather to her sons, Peter and Stephan Kowalsky...
Bionade now faces a new set of challenges. Back in Ostheim, the small factory is overflowing with equipment and materials, barely able to keep up with demand. But Kowalsky and Co. are hatching plans to sell Bionade in Japan and North America by 2008. The U.S. is a tough market, says Gary Hemphill, managing director of Beverage Marketing Corp. in New York City: "The odds are stacked against any new product. If it is something that is foreign to people, then the company has to be able to communicate what the benefits...
...OSTHEIM (Count von Ostheim) Palm Beach...
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