Word: ostrow
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Dates: during 1980-1989
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...usually watch televised football on Monday night. Some 60% of the audience are men, who traditionally make the car-buying decisions, and many of them are college graduates earning at least $30,000 a year. That educational level and income makes them an adman's dream. Says Joseph Ostrow, executive vice president of Young & Rubicam, the largest U.S. ad agency; "Nothing else gives you as big a concentration of these people." CBS's Dallas has an even bigger audience, 19.2 million households last week, but the majority of the program's viewers are women...
...Ostrow, who has co-produced such Broadway hits as "The Music Man" and "The Most Happy Fella," said he first thought of moving the lab to Cambridge from the Kennedy Center in Washington, D.C. when he visited the Loeb Drama Center two years ago as a member of its Board of Overseers...
Brustein, an old acquaintance, gradually convinced him to bring his troupe to Harvard under an arrangement similar to the ART's, Ostrow said, adding. "I see it as a place to make babies, to see how far we can take the material rather than how much we can make from...
...first show, "American Passion," explores "the way the media victimizes the loneliness of urban kids," Ostrow said Written by two company members, it will use its $91,000 budget entirely an actors' salaries, all but eliminating production costs...
...press conference, where the cost of 13 entertained about 30 visitors with members from "American Passion," Harnes and Bruntelo praised Ostrow's efforts to "concentrate on the work and not any of the persiflage...