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...This time, Fryer wanted to get a random sample of city schools to participate. Which is not as easy as it sounds. At some schools, the principal and teachers opened their arms wide and said, "Sure. We're struggling here. We'll try anything." At others, Fryer had to spend hours pleading with staff who felt kids should learn for the love of learning - not for the cash. "To this day, I can't tell you what will predict one or the other," he says. "I could walk into a completely failing school, with crack vials on the ground outside...
In the city where Fryer expected the most success, the experiment had no effect at all - "as zero as zero gets," as he puts it. In two other cities, the results were promising but in totally different ways. In the last city, something remarkable happened. Kids who got paid all...
"These are substantial effects, as large as many other interventions that people have thought to be successful," says Brian Jacob, a University of Michigan public-policy and economics professor who has studied incentives and who reviewed Fryer's study at TIME's request. If incentives are designed wisely, it appears...
Eventually, Fryer and his team got 143 schools to sign up. About half would be randomly selected as a control group, meaning the kids would not be paid. In the other half, students would earn money for their performance on 10 routine tests given throughout the year.
The summer before the experiment began, a New York Daily News reporter heard about the plan. The story, headlined "It's a Cash Course," quoted an antitesting activist who called the plan "horrendous." One of Fryer's other funders pulled half a million dollars. Fryer got kicked out of the...