Word: ought
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Dates: during 1960-1969
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...consumption-oriented economy of planned obsolescence, I think we owe A.T. & T. special thanks for "the thrifty conviction that every piece of installed equipment ought to be good for 40 years." The realization that there is at least an oasis of such belief in an economy of 90-day guarantees of doubtful merit is like water to one dying of thirst...
...credit this spring. But by the time the Olympics roll around, Long may be hurling that 16-lb. ball all the way into orbit. "I've always felt that somebody would hit 70 ft. some day," he says. "And the way I'm going, I ought to do it this year...
Alfred also expressed approval of the proposed redivision of Gen Ed courses, which would classify history as a "Humanity." "Somebody like Gibbon ought to be part of English literature," he said...
Somebody who never makes a mistake is sitting on his fanny not doing anything. But a man ought to be right more than half the time...
...righteousness They consider themselves a breed apart -and they are. They value continuity and gradualism in management more than most, and, though at ease in handling vast sums, run their company with a peasant's fear of debt and the thrifty conviction that every piece of installed equipment ought to be good for 40 years. Most of all, they view their job-helping the people to speak -as an almost priestly calling...