Word: oughtness
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...Appgazine" Is Born To some of us journalists floating around in the North Atlantic, that could be too late. That's why I believe the old print business ought to take advantage of what's doable now so that it's ready to provide a new reading experience once the iPod of readers finally arrives. For magazines like this one, that means creating hybrids - what I've come to think of as "appgazines" - that act more like computer programs than Web or printed pages. (See the 50 best websites...
...entering bankruptcy even as their audience grows, the threat is not just to the companies that own them, but also to the news itself," wrote the savvy New York Times columnist David Carr last month in a column endorsing the idea of paid content. This creates a necessity that ought to be the mother of invention. In addition, our two most creative digital innovators have shown that a pay-per-drink model can work when it's made easy enough: Steve Jobs got music consumers (of all people) comfortable with the concept of paying 99 cents for a tune instead...
...wrote last month, there are three questions we should ask about every provision in the package: Will it stimulate the economy quickly? Will it create long-term fiscal obligations? But also: Is it something we ought to do anyway? We need to zap the economy with a big jolt of federal dollars, and it's important that those dollars be spent in timely and temporary ways. But it's just as important that they're spent in ways that promote, and don't undermine, national priorities. Fast is good, but this downturn is likely to last awhile no matter what...
...debate has focused on waste - money for new weather satellites, antismoking programs and the like. But the austerity scolds haven't found many outrages; antismoking programs, for example, are a terrific way to hold down the long-term health costs that threaten the Treasury's long-term solvency. There ought to be even more money for mass transit, which reduces energy use, increases the competitiveness of metropolitan areas and helps working families, as well as freight rail, which has even greater environmental and economic advantages. Expanded unemployment benefits and food stamps would be excellent stimulus - and those are both desperately...
Well, Congress could say. For example, Commerce Committee chairman Henry Waxman inserted language into the House version of the package limiting energy grants to states that give their utilities incentives to promote energy efficiency. If the Federal Government is going to spend the money, it ought to promote federal priorities. And Congress could make sure the money is spent productively - and isn't spent counterproductively - by attaching a few general strings to the stimulus dollars. For instance, there should be "fix it first" provisions to prioritize repairs to highways, levees and other infrastructure over new construction, which would create jobs...