Word: oui
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Dates: during 1970-1979
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...largely on a genius for promotion, led the drive on Hefner's long monopoly in 1969-and already sells some 3.4 million copies of Penthouse each month (v. Playboy sales of 6.7 million). Playboy maintained a haughty indifference to Penthouse for three years, then replied last October with Oui, which combined a rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood. Its latest circulation guarantee-the fourth upward revision in a year-promises a base of 1,750,000 sales in October...
...month after Oui's debut, a former computer-company president named Ronald Fenton introduced Gallery, with Trial Lawyer F. Lee Bailey as a minority partner and celebrity publisher (he has since departed). Slavishly imitative of Playboy typography, makeup and design. Gallery has been in editorial trouble from the start-and is now rumored to have equally serious financial problems. Even so, Fenton claims monthly sales of over 1,000,000 -up from 340,000 for the first issue...
...newsstand. Here, there is still more catching up to do. A copy of Look? No way. Life? No more. How about a copy of Crawdaddy, Screw, Money, Rolling Stone? Rip has heard of none of them. He looks, dazed, at the roster of more undreamt of magazines: Oui, Penthouse, World, Ms. "Pronounced Miz," says the proprietor who starts to elucidate, then drops the subject and the magazine. Who, after all, could explain Gloria Steinem? Ah, but in this roiled world a few bedrocks remain. There it is-the good old Saturday Evening Post. No, it is the good...
...take the article "Sixteen Facts about French Women." This is how Oui portrays them: "French women are different from American women. They speak a foreign language and drink wine with lunch.... French women are extremely artistic. When they are not posing for artists, they are posing for photographers. They are all very beautiful and can dance the Samba like anything." The piece could be describing animals...
...Playboy not satisfied with selling only one exploitative 7-million-circulation magazine? Jon Carroll. Oui's co-editor, explains: "We saw that there was a market for another tit magazine." And judging from the sales in the Square (Out of Town News called the sales "phenomenal"), the market for glossy this wall make the editors more than healthy...