Word: oui
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Dates: during 1970-1979
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...Oui is not all pictures indeed 50 of its 134 pages have some kind of writing other than advertising on them But what writing there is tends toward extreme banality at best and embarassing juvenility at worst...
...Oui lacks any writing of the kind that has elevated Playboy slightly above pure sex exploitation. Playboy has not shared the famous names or good writers or clever staffers that fill the spaces between torsos. Instead, Oui borrows more from Playboy's rival magazine, the British monthly Penthouse. There are more spread-legs poses, more explicit drawings, and more references to fetishes and sado-masochism than Playboy runs...
...Oui's lowpoints are subterranean. An article called "The CIA's Superpilots Spill the Beans" is probably the first thing outside of the right-wing press to romanticize the war in Vietnam since John Wayne made "The Green Berets." Then there's an interview with Marlon Brando that treats him like a deity and asks him such probing questions as "Do you believe there are limits to the power to persuasion?" and "Are you worried about your image...
...THESE WEAKNESSES are peripheral to its fundamental failing, its sexually offensive nature. Oui subscribes to the narrowest kind of sexual stereotyping. Men must be tough, unsympathetic, daring: women weak, mindless, and full-breasted...
...generally in favor of eroticism in its congenial aspects," Oui's editors say, "and greatly against exploitation." Yet there is nothing in Our to indicate that the editors are publishing it for anything but exploitation. As the table of contents says under the article "Cover Girl Bares All." "The first rule of the magazine business is that the cover sells the magazine. The second rule of the magazine business is that a cover girl uncovered really sells magazines. We're not in this for our health...