Word: oui
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...Oui magazine is not especially known for its journalistic prowess-although its kind of photojournalism does seem to sell well. But this month, right on the other side of its gauzy, dream-like centerfold, is a fairly good interview with Cuban premier Fidel Castro, conducted last July by Frank Mankiewicz and Kirby Jones, McGovern's presidential campaign manager and press secretary, respectively. The article opens up with a ridiculous description of Castro as having "the build of a cornerback, or maybe an Ivy League tackle," and proceeds to detail his diet, smoking habits, and insane driving abilities, concluding with Castro...
...because Marlene has already received extensive U.S. uncoverage in Hugh Hefner's Playboy and Out, archrivals of Publisher Bob Guccione's Penthouse. She was featured as one of Playboy's "Girls of Munich" in August 1972, an exposure that won her a spot on Oui's November 1972 cover and a centerfold spread inside ("Marlene: The Blonde Angel"). Which is again odd, because Guccione refuses to photograph models for Penthouse who have appeared nude elsewhere. He also insists that his models give their real names for publication. Does he feel he was snookered into running pictures...
...largely on a genius for promotion, led the drive on Hefner's long monopoly in 1969-and already sells some 3.4 million copies of Penthouse each month (v. Playboy sales of 6.7 million). Playboy maintained a haughty indifference to Penthouse for three years, then replied last October with Oui, which combined a rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood. Its latest circulation guarantee-the fourth upward revision in a year-promises a base of 1,750,000 sales in October...
...month after Oui's debut, a former computer-company president named Ronald Fenton introduced Gallery, with Trial Lawyer F. Lee Bailey as a minority partner and celebrity publisher (he has since departed). Slavishly imitative of Playboy typography, makeup and design. Gallery has been in editorial trouble from the start-and is now rumored to have equally serious financial problems. Even so, Fenton claims monthly sales of over 1,000,000 -up from 340,000 for the first issue...
...newsstand. Here, there is still more catching up to do. A copy of Look? No way. Life? No more. How about a copy of Crawdaddy, Screw, Money, Rolling Stone? Rip has heard of none of them. He looks, dazed, at the roster of more undreamt of magazines: Oui, Penthouse, World, Ms. "Pronounced Miz," says the proprietor who starts to elucidate, then drops the subject and the magazine. Who, after all, could explain Gloria Steinem? Ah, but in this roiled world a few bedrocks remain. There it is-the good old Saturday Evening Post. No, it is the good...