Word: oui
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...distinction in gender between "son" and "grandchild" is not accidental. While Playboy is male-oriented, Oui is supposed to speak to both sexes. European stringers and photographers are contributing news and nudes from the Continent. As one of two co-editors, Hefner hired Jean-Louis Ginibre, 38, from Lui, France's own answer to Playboy. The other co-editor is Jon Carroll, 28, a long-haired, full-bearded alumnus of Rolling Stone and former editor of the now defunct counterculture magazine Rags. "We will not be as polished as Playboy," Carroll promised. "Certainly there will be male nudity...
...Oui's first issue does not succeed on that score. The centerfold is nonsexist in showing a man and woman in bed, but it is actually a copout; while she is fully exposed in strong light, he is in shadows and coyly covered with a sheet...
...keep the kids? Hefner thinks that he knows. Enter, early in September, the first issue of his now, new monthly Oui. "We have a Playboy philosophy," Hefner told TIME Correspondent Burton Pines, "but I don't expect that there will be a Oui philosophy. Oui will concentrate on the joy of living, while Playboy concentrates a tremendous amount of space on social problems . . . Playboy is still me, but Oui not so much. In a way Playboy was my son, but Oui is a grandchild...
...Oui's first effort is obviously for the boys. The graphics are good and reminiscent of Playboy, the nudes largely European and evocative of Penthouse. There are features on French wines and women, fashions in leather and rough-country motorbiking. The oddest item is a gross featurette that shows animals copulating. Overall, the first issue seems a bit sophomoric in its straining for sensuality...
...Communist Party ordered its partisans to vote non, in order to signify their rejection both of European capitalism and Pompidou's "social regression." Socialists, on the other hand, decided to abstain, and parties of the center were divided. It remained for the Gaullists to turn out the decisive oui and thereby provide Pompidou with demonstrable proof of his popular support when European leaders meet in Paris next October to draw up terms for turning the Six into...