Word: oure
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Dates: during 1950-1959
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Hopefully, Ed Cole says: "The bulk of compact-car sales will probably come from an expansion of the market." But he is well aware that the compacts are bound to cut into sales of existing models. "If our Corvair moves some other cars off the road, well, that's...
For such stimulation, Chevy itself may pay a price. Some of autodom's biggest wheels reckon that one out of every five compact sales will come out of the standard models of Chevy, Plymouth or Ford. Atlanta Dealer Paul Timmers echoes what many a savvy salesman says: "The compacts...
"Welcome Back." What will the new compacts do to those gnatty foreign bugs, which started the rush to smallness? "We never worry about competition," says Britain's Lord Rootes, whose Rootes Motors Ltd. makes Hillman, Singer, Sunbeam. "We welcome our American competitors back after the years in which they...
"It Spells Simplicity." Whether front engine or rear, the compacts are all made to wipe out the longstanding complaints against U.S. car craftsmanship. "One reason that Europeans have achieved a reputation for excellent craftsmanship," says Cole, is that "their cars are relatively simple, but American cars have been getting more...
With a dozen first-class engineers, Ed Cole for four years designed and discarded scores of wooden mockups. He tried everything: front engine with front-wheel drive, front engine with rear-wheel drive, rear engine with front-wheel drive, but he always returned to rear engines with rear-wheel drive...