Word: ourly
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You've had more success than just about anyone with music videos online. What tipped you off that this was the way to go? As a rock band we try to make decisions that keep our career going, but that's a distant second to making things that we care...
Have you guys ever tried to sit down and tally how many views all your videos have gotten? No, not really. Our manager tried, but I'm not sure I believe him because he wants there to be a certain amount. But it's no question that its in the...
Did you see these views online translate into more people at the concerts, more people interested in picking up your album? It's hard to draw direct causal linkages between these things. But I will say that our record wasn't released in some countries around the world where we...
Everything you've done has been really creative but low-budget. Do you think there's a spot anymore for the expensive, epic, "Thriller"-type music video? I don't think the issue is one of production values so much as it is of purpose. Videos really evolved in a...
Your latest video, "This Too Shall Pass," had some backlash from fans because, unlike your first few videos, users weren't able to embed the clip on their blogs or on other websites. When did you get tipped off that this was going to be a problem? It was actually...