Word: ourlying
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"This is the only area of our program that is controversial," Craig acknowledges. But he adds that kids need something they can understand, and they understand fat.
In the past 30 years, obesity rates among U.S. children have more than tripled. A flurry of antiobesity legislation has taken aim at environmental factors that have contributed to the epidemic, and Michelle Obama's sweeping new Let's Move campaign to end childhood obesity will most likely inspire further...
Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, pupil dilation, sweat responses and flickers in facial muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally...
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both...
I come from a long line of people who don't care about our long line of people. Whenever I asked my grandparents where their parents were from, they'd all launch into the same speech about how Poland and Russia switched borders a lot. The only thing I got...