Word: out-of-town
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...surprised that most of their school's 250 seats were still empty the first week. But they expected that pupils would find the school such fun that it would soon be filled. Expensive to run, the School for Crippled Children is free to Denver children, will admit out-of-town pupils for $300 a year...
...out-of-town coroners last week, Dr. Wadsworth sounded off on "pseudo-experts, damned-old-fool judges, tissue-grabbing pathologists, psychopath lawyers." He gave a lecture on ballistics which mocked many a detective-story cliche. Salient points...
...advertising copy the article on Dr. Westrick isn't bad, but most papers give the current address of an out-of-town buyer when he hits New York. Somebody slip...
...took subscriptions from thousands of curious New Yorkers, who then found that their local dealers were not anxious to deliver an afternoon paper. Meantime, PM's circulation was almost equally divided among city sales (mostly newsstand), suburban sales (newsstand and delivery) and copies by mail to out-of-town subscribers...
...still losing he does not say: before publication he variously set his expected break-even point at 200,000 to 250,000 circulation-figures which he may have had to revise upwards. By September he will begin to get some notion of what percentage of his out-of-town trial subscribers will renew. Meanwhile he insists that PM will not lower its price, 5^, nor alter its policy of taking no advertising...