Word: outboard
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Dates: during 1950-1959
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From the dock of his waterfront restaurant in Freeport, L.I., Bandleader and Boat Racer Guy Lombardo climbed into a small boat with two outboard motors on the stern. As he started up one motor and raced about the water, there was the ear-splitting racket that has come to be associated with eggbeater boating. But when the motor was turned off and the other was tried out, there was a difference. From 500 ft. away, the motor could not be heard at all; newsmen riding in the boats could converse in normal tones, hear the slap-slap of the waves...
...Thus did Outboard, Marine & Mfg. Co., the General Motors of the outboard motor industry, unveil its 1955 lines of silent 3-h.p. to 25-h.p. Evinrude motors. With them-plus a similarly silenced line of Johnson outboards-Outboard, Marine's President Joseph G. Rayniak hopes to boost next year's sales 20% over 1954's record $70 million volume. He thinks that by attacking noise he is going after the outboard motor industry's No. 1 enemy...
Speed Limits. Few industries have grown as fast as outboard motors since World War II. Sales have gone up from 290,000 units in 1951 to an estimated 500,000 in 1954. Rising incomes and increased leisure time have contributed to the boom. So has the do-it-yourself trend, which makes it possible to be an outboard yachtsman, with a homemade, 23-ft. cabin cruiser for as little as $859. Among real outboard fans, it is not unusual to hitch up two motors astern for added speed and maneuverability. Another stimulant to the boom has been the creation...
...OUTBOARD MOTORS are roaring past new sales records this summer. For motors and accessories, fans are expected to spend $121 million this year, 20% more than...
...yourself boom reached its peak? No one thinks so -least of all the do-it-yourselfers. As their skills increase, they see themselves tackling bigger and bigger projects. The man who has put together an 8-ft. pram begins to leaf through plans for an 18-ft. outboard cruiser. The woman who has restuffed and recovered an old chair begins to wonder if she could not make a set of furniture for the dining room. Sales to the shoulder trade are climbing so fast that by 1960 the estimates are that they will be well over $10 billion...