Word: outboarder
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While there were some expensive ships to dream about, such as the 46-ft. Wheeler sports fisherman at $60,000, the bulk of the boats were designed for the middle-and lower-income groups, who do most of the buying. More than half the boats were for outboards, which have been souped up-and quieted down. Kiekhaefer Motor Co. showed off its Mark 78, the most powerful outboard (70 h.p.) on display (price: $960). Evinrude and Johnson exhibited the first four-cylinder V-type outboards - 50-h.p. engines priced at $750 to $850-which, they bragged, were almost free...
...horsepower and prices of outboards have risen in the past few years, sales have tapered off. But most of the manufacturers of outboard motors still expect a slight increase in sales above the 605,000 sold last year...
...whisky and even from time to time a lawyer to look after the family's property. It also samples prices for late-model used cars, such as many families now keep for a second car, and is giving serious thought to adding power tools, home freezers, air conditioners, outboard motors and pleasure boats to the television sets that it already counts as necessities...
WATER-SKI BOOM is turning into big business. Skimakers forecast sales of 250,000 pairs worth $6,500,000 this year, almost 50% more than 1956, also say that water-ski fans will buy $18 million worth of outboard boats and motors (14% of total outboard sales...
...Outboard Dugout. At a wharf in the Tutong River, a Dayak fisherman, the descendant of generations of headhunters, climbs into his primitive dugout canoe, glances at his stainless-steel Rolex wristwatch, yanks the starter cord on his Johnson outboard motor, and whooshes upstream in a spray of foam (in one year alone, more than 1,000 outboard motors were sold in Brunei). Farther along the river, a work crew of tattooed natives mix concrete for the pilings of a new bridge. There is money in their pockets for ice-cold Carlsberg beer, Lucky Strikes and Ronson cigarette lighters...