Word: outboards
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...early version of the Wankel, used in the NSU Spider sports car since 1964, proved sufficiently promising for NSU to go ahead with the venture and commit virtually all its resources to it. Meanwhile, 17 firms, including Curtiss-Wright Corp. and Outboard Marine Corp. in the U.S., Rolls-Royce in England and Alfa Romeo in Italy have paid NSU for licenses for the new engine. Citroen of France set up a joint corporation with the small German carmaker to produce a Wankel-powered auto by the beginning...
...heavy favorites. Although they are not campaigning with the civilians, they are showing no signs of complacency. Last week Ky helicoptered from one Mekong Delta hamlet to another, snipped a ribbon that officially reopened the long-besieged Mang Thit-Nicolai canal (TIME, Aug. 11), handed out gifts of U.S. outboard motors and blankets, chatted with the villagers. He was not campaigning, Ky said with a straight face. He was only doing his duty as Premier...
...eastward from Victoria to Newfound land. Teams of Canadians dressed in the garb of the early fur traders are paddling from Alberta to Expo in a 3,300-mile canoe race. Later this month, 200 Canadians will race across the Georgia Strait near Vancouver in seagoing bathtubs fitted with outboard motors...
...bigger advertising agencies have their own p.r. departments, notably J. Walter Thompson. Among its recent campaigns: to publicize a marine motor firm, it arranged underwater tests to see whether outboard motors frighten fish (they don't, at least in J. Walter Thompson's view); to push a mouthwash, the agency sent a Negro model into ghetto high schools to lecture on grooming and personal hygiene...
...campers, water skiers and motorboat racers. It was the lake that caught the fancy of McCulloch Oil President Robert Paxton McCulloch, now 56, when he first flew over it in 1958. McCulloch, who is also the world's largest manufacturer of chain saws and No. 3 maker of outboard motors, was searching for a freshwater site on which to test his engines. After buying out a fishing camp, he quickly built a $250,000 test facility-now expanded into a three-building plant where 180 employees produce chain-saw components and outboard-engine coils, carburetors and regulators...