Word: outdiscount
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Dates: during 1980-1989
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Like an aging beauty trying to regain her charm with another facelift, Sears, Roebuck & Co. is struggling to recover its longtime merchandising prowess. After flirting with fashion and trying to outdiscount the discounters, the nation's largest retailer (1979 sales: $17.5 billion) is returning to its tried and true, highly successful selling formula: aiming straight for the charge accounts of America's middle class. The artist picked to give Sears its beautiful new visage is Edward Brennan, 46, who was installed earlier this month as the second youngest president in the firm's 94-year history...
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