Word: outdoor
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Dates: during 1930-1939
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Billboards-Outdoor advertising, not quite so susceptible to quick shifts in business confidence, also showed a 15% gain over 1936 with a $40,000,000 total...
Back in the early depression days, an outdoor skating area of Soldiers Field was abandoned because there were too few enthusiasts and too few cold days to make the expense worth while. But the interest this year shows that the weather is the only stumbling block, and so far it, too, has been cooperative. It does not seen as if the cost of flooding a level ground and building boards around it counterbalance the advantages of a rink, even during a fairly warm winter. For there are a great many days each year when there is no skating...
However, another reason which has made the authorities hesitate to spend more money on outdoor facilities has been the hope that eventually as long as the building remains a fancy rather then a fact, the minor expense of an outdoor rink should be important enough to be included in the budget of the Athletic Association. What is more, a small price for the use of the ice would be willingly paid by the undergraduates and would relieve the burden of expense. So, as the cold days are moving by, the vast expanse of Soldiers Field is only waiting...
...Cambridge is able and anxious to supervise youngsters in their idle hours. The Recreation Division, a branch of the Cambridge Park Department under the direction of Mr. Stephen H. Mahoney, was set up several years ago for this very purpose. Playgrounds have been appropriated, equipped with field-houses and outdoor apparatus, and manned with experienced workers. Two of these fields--the Robert E. Hoyt and the Corporal Burns--are in the immediate vicinity of Harvard...
...Mahoney has made every effort to encourage indoor and outdoor athletics and arrange for inter-playground competition. For example, he has organized 64 basketball teams and arranged 393 games for them this winter. If many children still ignore these facilities, it is possibly because fields are lacking in their neighborhood and great traffic arteries, such as Massachusetts Avene, prevent their going far afield. P. B. H. men could act as recruiting officers, rounding up youngsters and convoying them to the grounds, but any children they attempted to care for privately would be deprived of the city-wide playground program...