Word: outdrew
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Dates: during 2000-2009
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...Ultimate Fighter was our Trojan horse," says White. Like WWE's comic-book rivalries, the reality show created competitors whose aspirations and heartbreaks have hooked fight fans. When the first live fight on Spike this season matched a bunch of contenders from the first series in combat, the show outdrew ESPN's NFL preseason and X Games telecasts in the target demographic of men ages 18 to 49. The premiere of this season's reality show drew more than 2 million late-night viewers. The next three episodes logged increases in the number of men watching. "It's the right...
Desperate Housewives is an even bigger hit. One week it outdrew CSI in the coveted 18-to-49 viewer-age category. But creator Marc Cherry's dark-comic soap was rejected by six networks before ABC bought it. Cherry actually describes himself as a big fan of the CSI and L&O franchises--at least, until they each hit their second spin-off. "Certainly," he says, "ABC's experiment with Who Wants to Be a Millionaire taught everyone something about killing the goose who lays the golden...
...smoke clearing in Afghanistan, cable news was back to hockey-rage trials, Mike Tyson-biting scandals and the Sept. 10-era question, How do you grab viewers on slow news days? Fox, it turned out, had the most successful answer. Last month, for the first time, the network outdrew CNN in total-day viewers, despite being available in 9 million fewer homes. On the whole, its viewership was up 109% over the year (CNN countered that because its own audience grew 51% over the same period, Fox's gains did not come at its expense), while MSNBC lagged both considerably...