Word: outerness
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Dates: during 1960-1969
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...this investment has added enormously to U.S. resources. In the fields of physics, chemistry, medicine and physiology, Americans have won 31 out of 63 Nobel prizes. Among the discoveries in pure science attributed to American scholars in the last decade are the total synthesis of cortisone, intense radiation in outer space (the Van Allen belt), the magnification of light (the laser) and the discovery of intergalactic...
...toughest task was to develop a throwaway that was soft yet strong and moistureproof. For that, the engineers came up with a three-part design consisting of a quick-drying inner lining of soft rayon-like material, a middle layer of absorbent tissue wadding, and an outer sheet of waterproof polyethylene. By way of acknowledging that babies differ widely, the designers made Pampers in three sizes-"newborn," "daytime" and "extra strength" for overnight...
...disposables field is becoming fierce, but P. & G. commands at least three-quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market...
...surprisingly, Shiffert turns up his nose at Pampers. He points out that the plastic outer covers have to be removed before the paper filler is flushed down a toilet, and that it sometimes clogs up plumbing. P. & G. executives contend that clogging seldom if ever occurs. Some time ago, Shiffert's group hired a Manhattan market-research firm, Drake Sheehan/Stewart Dougall, which concluded that the No. 1 need of the diaper service is to develop an odor-free container. That task has been entrusted to the Arthur D. Little Inc., a management-consultant firm, and Shiffert claims that such...
...Russian cosmonauts who have made successful spaceflights. "We followed very closely each stage of your flight," it read, "and note with satisfaction the precision of your joint work and your courage, which contributed to the excellent completion of this important experiment. We are confident that the exploration of outer space will greatly benefit earthmen. We congratulate you on a successful step toward this noble goal." In contrast to the terse and often dour notices that have frequently followed U.S. space accomplishments, Tass hailed the Apollo 8 voyage as an "outstanding" success that "opens a new stage in the history...