Word: outfit
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Dates: during 1940-1949
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...many years ago, ad-hungry radio stations in U.S. small towns occasionally shut their eyes and accepted such commercials as this (a veiled ad for a local bawdy house). Today, an outfit called the Keystone Broadcasting System has brought the "coffee pots" and "light bulbs" such a haul of national advertising that they can turn down ads for Tessie...
Changing Name. A year ago the outfit was billed as "The Glenn Miller Band with Tex Beneke"; now it is "Tex Beneke and the Glenn Miller Orchestra"-and contracts specify that Beneke's name must appear twice as large as Miller's. Next year Beneke expects that Miller's name will be dropped altogether...
...London less than six weeks as the new U.S. Ambassador, had already started a trade war. Hearing somehow that His Excellency likes to bike, 60 British manufacturers immediately tangled sprockets over who should present him with a custom-built British wheel. While they were debating the matter, a Yankee outfit (Manhattan's Abercrombie & Fitch) air-expressed Douglas an American bike. His diplomatic decision: "I'll find it hard to ride two bikes at once, but I shall receive both gratefully...
...outfit is currently releasing 23 high-rating open-enders, has 30 crack salesmen retailing them to advertisers all over the U.S. Ziv's chief sales targets: advertisers who can't afford (or don't want) to buy time on a full network. Some of his open-ends are filled in by as many as 80 advertisers on 200 stations. Ziv's 1946 income: about $7.5 million; the pickings would be much, much fatter after an earthquake...
...turn of the century, the musicians had filled their outfield with kettle drums and bass viols, and fielded a polished team. The Orchestra then separated from its Pierian godfather and soon became an established outfit, addicted to the unusual and articulating the unique. The Sodality remained the more honorary group, bulking its ranks with time-tested members of the Orchestra, directing policies but not andantes...