Word: outfitted
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Dates: during 1980-1989
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...crew got together a couple of years ago to outfit a boat which one of them had bought, and bow-man David Higgins '69 is still on his 96-foot schooner, sailing somewhere off the coast of Puerto Rico. "My wife and I plan to sail through the Panama Canal, across the South Pacific to Australia, and eventually around the world," Higgings reported last week over a static-filled ship-to-shore radio frequency...
...first financial institutions to see the potential in bank credit cards. In 1966 McCoy persuaded giant Bank of America to extend its California-based BankAmericard to nationwide use and to let Banc One handle the mountain of paperwork. At first Bank of America dismissed the notion that an unknown outfit from Ohio's corn belt could act as a clearing house for a national credit card system. But McCoy persisted and eventually got the job. BankAmericard evolved into Visa, and Banc One today is the third largest credit card processor in the U.S. It serves 160 financial institutions...
Images of the cowboy are never difficult to find in America. Though Hollywood has virtually stopped manufacturing oaters-and counteroaters like Hud-young producers and directors labor on their outer-space operas shod in $1,000 hand-made cowboy boots. Factory hands outfit pickup trucks as high-ridin', gas-guzzlin' quarter horses: shotguns are displayed in the rear windows, and western music yips through the air conditioning. Whether the collars be blue or button-down, frontier chic is a perennial fashion. Our conviction that the cowboy was an enviable individualist in denim persists like a psychic saddlesore...
...preppie gimmick is working. In July the newly incorporated outfit did $3,000 worth of business, nearly triple the amount in June, and August looks even better. Osler's older brother, an attorney, is conducting a trademark search, seeking to protect the name, and the trio has hired two more preppies to run the company while they are studying next year. Osler says that they may even franchise the business. So far, the only setback for Preps for Rent was when a local bank refused to allow them to print an alligator on their checks...
...owners made the unusual move of incorporating their company in Sweden. Their nectar is manufactured in Utica. Mattus took the non-Swedes to court for what amounted to infringement of balderdash, and his case was thrown out. The other newcomer is Alpen Zauber (German for "alpine magic"), a Brooklyn outfit that claims to be "inspired by the Swiss commitment to excellence ... Its select natural ingredients are a heritage of the lush valleys of farm lands where the finest dairy products are still made by hand." Alpen Zauber has brought legal action against Häagen-Dazs for threatening to withhold...