Word: outfitting
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Whether an outfit is priced at $300 or $30, what's remarkable about mainstream designers' and retailers' maternity wear is that it's virtually indistinguishable from their regular collections--hence the confusion at Glow Girl and in countless maternity sections stocked with crisp blouses, business suits, cargo pants and halter tops. All the season's fashions are available, with just a little extra room at the bust and the belly. "Before, you were supposed to be another person when you became a mother," says Mathilda Jonsson, designer of H&M's Mama line. "Now you want to keep your personality...
...crazy Karen used to come in all the time," says Joy, 29, a willowy brunet wearing heels that have been spray-painted green. Joy, who is now a part-time sales associate at another New York store, Martin, had been making T shirts in her spare time, but the outfit that clinched the Yeah Yeah Yeahs deal was the "car-crash dress...
...some tentative steps into the girls' market. Customer response was strong, helping pull the chain out of its mild slump. Weaver today attributes much of the past year's success to the purchasing instincts of girls, who, unlike boys, buy not just a single item of clothing but an outfit with a belt, bag, hat, earrings and any other accessories for which they can find space on their body. Weaver has dropped the X Games sponsorship and now devotes almost all his $10 million annual advertising budget to magazines like CosmoGirl. As long as the stores aren't too feminine...
With a more open field, says Rodriguez, Avianeda and Andrade were able to build what local police call the Uxpanapa organization, named for an isthmus mountain valley in Mexico. The outfit specializes in ushering illegal Central American migrants through Mexico. In a few short years, say investigators, the pair earned enough to fund not only a gun arsenal but also kingpin lifestyles that included Avianeda's ranch and the slick cowboy clothes and motorcycles Andrade loves. Andrade, say police, likes to remind associates that because the poor Central Americans he smuggles are nacos, or hillbillies, he has to flaunt...
...sofa). Now Domain plans to rename it too--and has seen sales double. In another show, the crew went to the flagship Ralph Lauren store on Manhattan's East Side, where straight guy John Bargeman modeled a $795 Bazooka-gum-pink cashmere jacket. He opted for a more subdued outfit, but in the next week the store sold 12 of them. That's almost two sales a day--of a pink blazer...