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Word: outfitting (lookup in dictionary) (lookup stats)
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While this might sound like a lofty goal for an outfit in the business of selling things like eye-makeup remover, it is one that more and more merchants are aiming to achieve. From department stores to specialty chains to boutiques, retailers are deciding that the way to get customers into the stores is to make the shopping environment less forbidding, more theatrical and more fun. Some call it "retail-tainment" and hope it will counter the rising threat from Internet shopping sites, low-priced outlet malls and the feeling among time-pressed shoppers that fighting your way through...

Author: /time Magazine | Title: That's Retail-tainment! | 12/7/1998 | See Source »

Sarnoff retired as RCA chairman in 1970 and died a year later. RCA became a conglomerate, diversifying broadly--and unsuccessfully--before being taken over in 1986 by GE, the outfit that started RCA and was forced to divest...

Author: /time Magazine | Title: Father Of Broadcasting DAVID SARNOFF | 12/7/1998 | See Source »

...Back to the fun stuff. What is your ideal strip outfit...

Author: By Shara R. Kay, | Title: Harvard's Silver-Medalist Stripper | 11/19/1998 | See Source »

Other friends have been judged as romantic duos in absurd circumstances. Augustine dressed up in a wild outfit to take a female friend out for her birthday and was shocked to find that people took them to be boyfriend and girlfriend. "I was wearing shiny black pants, my platforms and a tight bright blue turtleneck and people assumed we were a couple even though I was outwardly expressing homosexuality," Augustine says...

Author: By Vicky C. Hallett, | Title: My Guy | 11/19/1998 | See Source »

...passing freshman fall after noticing in the Science Center that we were basically wearing the same outfit," Jeanne said. She joked that "maybe we should plan to both wear green the following day." The next day, they bumped into each other again. In his green attire, Brian eagerly hinted to Jeanne at their emerging inside joke. Jeanne thought it was totally weird for this guy to be color-coordinating his outfit around her. Jeanne said, "Brian, I didn't want you to think I was so literal." But Brian explained, "Well, I didn't want you to think...

Author: By Jennifer Y. Hyman, | Title: You're the One That I Want | 11/12/1998 | See Source »

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