Word: outlasts
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...they're shopping for, say, dishwashing liquid. And with many beauty products, "people are always willing to try something new," says Marc Pritchard, vice president of P&G's suddenly hot cosmetics division. Its Cover Girl and Max Factor lines are enjoying banner sales with the introduction of their Outlast and Lipfinity long-lasting lipsticks. Of course, the success of cosmetics and other beauty products depends much more on fashion and sex appeal than do sales of toilet paper. As AllianceBernstein analyst Jim Gingrich notes, "P&G still has things to learn about how to market products where benefits...
...Sung, who provided some of the juice in Korea's fluid offense. Cognizant that his inexperienced squad could not match the artistry of, say, a Brazil, the former coach of Real Madrid and the Dutch national team prescribed a punishing training regimen that would enable the Koreans to simply outlast greater soccer powers. Seasoned players like captain Hong who couldn't keep up with the rigorous practices were threatened with dismissal, much to the horror of team officials used to putting loyalty before talent...
...Right now, the Palestinians believe violence is their most effective means of ending the occupation. Sharon is determined to prove them wrong by a massive show of military force. But escalating Israeli military pressure is simply deepening the militancy of Palestinian society, and the Palestinians believe they can outlast the Israelis in a war of attrition. The reason: Israel is a relatively prosperous middle class society plugged into the global economy, and less than one percent of its population actually live in settlements in the West Bank and Gaza; but the three million Palestinians who live there are an occupied...
...sports that in order “to be the best, you have to beat the best.” The Diamondbacks knew before the World Series started that in order to beat the three-time defending champs, they’d have to do two things—outlast a New York offense that always seems to come up with clutch hits, and, in all likelihood, beat Mr. Automatic himself, Mariano Rivera, in the late innings of a close game...
...that challenge, perhaps now Brown has earned the skill to outwit, outlast and out survive...