Word: outlay
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Dates: during 1940-1949
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Advertiser Ramsey does not give radio all the credit for P & G's soaring gross sales (from $116,593,142 in 1934 to $311,496,273 in 1944), but his whopping ($22 million) radio outlay shows what P & G thinks of radio as a salesman...
Result: for a total outlay of $693,000, Saskatchewan has acquired a tax-free power company which last year showed net profits of $334,000 and which had 400 miles of line and some 8,000 customers. Probable next step: provincial purchase of another private power company, in the province, Saskatchewan's Prairie Power...
...music the power to charm women radio listeners away from their addiction to soap operas? NBC's supersales-minded President Niles Trammell thinks that maybe it has. This week he began gambling $10,000 a week - a record outlay for an unsponsored daytime network show -to put Fred Waring's orchestra on the fiercely competitive morning air (Mon.-Fri., 11-11:30, E.W.T.). To give the Waring broadcast every break against such popular rivals as Tom Breneman's burbling Breakfast in Hollywood (Blue, 11 a.m., E.W.T.), 137 NBC stations cleared time - even to dropping local commercial programs...
...following the Keynesian theories, are caused by withholding too much of the national income from current consumption and current investment. To correct this condition, Sir William proposes an extension of the wartime type of budget. This sets forth not only public revenue and expenditures, but also estimates income and outlay of the nation as a whole. From this budget the State would determine how much it would have to spend, in addition to private outlay, for full employment. State spending and controlled investments would be aimed at supplying good houses, food, fuel and other necessities at stable prices...
...William wants his budget guided only by three rules: 1) spending must always be sufficient for full employment; 2) spending must be directed to essentials; 3) it is usually better to tax than to borrow. Total outlay at all times must be sufficient for full employment. The WPA idea is lifted to new heights when Beveridge declares: "It is better to employ people on digging holes and filling them up again than not to employ them...