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...KEEP IN TOUCH Have at least one phone that plugs straight into the wall jack without the need for a power outlet...

Author: /time Magazine | Title: Blackout '03: Lessons Learned: Be Prepared: 10 Handy Tips | 8/25/2003 | See Source »

Global marketers still have to cater to Indian tastes, which can take some doing. Just ask Vikram Bakshi, managing director of McDonald's India. When McDonald's opened its first outlet in 1996, it had to toss out much of its standard menu: Hindus consider a cow sacred and won't eat beef. Bakshi tried introducing India-friendly alternatives. In place of the classic Big Mac, Bakshi offered a burger with mutton patties, christening it the Maharaja Mac after India's princely historic rulers. The sandwich flopped and was pulled from the menu...

Author: /time Magazine | Title: India: Hey, Big Spenders | 8/25/2003 | See Source »

...beauty of baseball, as of any sport, is of course that it confounds all expectations and offers happy endings (sometimes daily) not available in life. It serves as an outlet for our pent-up feelings and an escape from a world in which the promises of governments and businessmen are as reliable as those of weathermen. In Japan, where economic depression has been so sustained that people have turned to the antic Tamil films of southern India for some imported lunacy and energy, baseball has long been a secular religion, with the attendant promise of catechisms and rituals that never...

Author: /time Magazine | Title: Hanshin's Paper Tigers | 8/25/2003 | See Source »

...Global marketers still have to cater to Indian tastes, which can take some doing. Just ask Vikram Bakshi, managing director of McDonald's India. When McDonald's opened its first outlet in 1996, it had to toss out much of its standard menu: Hindus consider a cow sacred and won't eat beef. Bakshi tried introducing India-friendly alternatives. In place of the classic Big Mac, Bakshi offered a burger with mutton patties, christening it the Maharaja Mac after India's princely historic rulers. The sandwich flopped and was pulled from the menu...

Author: /time Magazine | Title: Hey, Big Spenders | 8/25/2003 | See Source »

...agreement"--but they are nonetheless precise. The sisters are to maintain the lowest possible profile and steer clear of any activity that may be construed as political, according to a Jordanian politician. That includes talking to the media--they were permitted only two interviews, one each with an Arab outlet and a Western...

Author: /time Magazine | Title: The Rules of Their Exile | 8/11/2003 | See Source »

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