Word: outletted
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...national "dollar value menu" and a fresh $20 million national ad campaign. To lay the foundation for future growth, Greenberg is experimenting with all kinds of new restaurant formats: an expanded McDonald's with a sit-down diner serving meat loaf or chicken-fried steak, a three-in-one outlet offering burgers and fries along with Boston Market chicken and Donatos pizza (both of which McDonald's owns), and small snack bars with limited menus inside a Home Depot or a Wal-Mart. He is even considering using McDonald's vast real estate to sell additional merchandise, which could mean...
...have to do more than just open up a dual drive-through lane or replace the brown-shingled roof with a red metal one. Some of its most successful locations seem to be the ones that stand out from the pack--whether it's the Orlando, Fla., outlet with a pool table and an air-hockey table, or the one near Chicago with a fireplace and leather armchairs. "McDonald's is a restaurant, not a hamburger stand, and we need to treat it as such," says Chicago-area franchisee David Bear. Who knows, some operators may even take a hint...
...early ’90s when all the work on the University network took place. Even way back then people wanted their wars televised and electric rotisseries available for purchase right from their living rooms. Yet when all the wiring was complete, there was not a new cable outlet to be found...
...thing’s for sure—Harvard’s conservative music scene had little to do with it. As a first-year looking for a creative outlet, Clayton was immediately disillusioned by WHRB’s top-down hierarchy and retreated to MIT’s comparatively freeform radio station, WMBR. “I was playing what I loved. It was the total opposite of WHRB, where you have to fit these pre-slotted categories and it’s under their full control,” he says...
...have to do more than just open up a dual drive-through lane or replace the brown-shingled roof with a red metal one. Some of its most successful locations seem to be the ones that stand out from the pack - whether it's the Orlando, Fla., outlet with a pool table and an air-hockey table, or the one near Chicago with a fireplace and leather armchairs. "McDonald's is a restaurant, not a hamburger stand, and we need to treat it as such," says Chicago-area franchisee David Bear. Who knows, some operators may even take a hint...