Word: outletting
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Coffee mogul Dang Le Nguyen Vu, 31, owes much of the success of his 400-outlet-strong Trung Nguyen franchise to reviving Ca Phe Chon. According to legend, the chon (weasel) would eat the choicest coffee beans, then digest the outer shells, leaving the innards to, um, emerge in long strings. Farmers collected the beans and roasted them?presumably after a thorough washing?to make a rich brew. While Vietnam isn't alone in making such coffee (Indonesia has beans predigested by civets), Vu has brought Ca Phe Chon back in a more sanitary incarnation. He processes the beans...
...well-above-subsistence wages to pay for noncommodities instead, such as travel, restaurant meals and personal trainers. But if Marx had hit the shopping malls last week and seen the heavy discounting--or looked on the Internet and seen the emergence of cut-rate sites like Amazon.com's new outlet store--he would no doubt have felt vindicated...
...have to take these things with a grain of salt," says C. Chanley Howell '03. "It's just an outlet for fun. I don't think they should be taken all that seriously...
...itself, several clubs have been closed by alumni members in the past two years due to alcohol abuse or club destruction--the Owl was closed during one of its initiation events last fall. Leaving aside the all-important issue of their blatant sexism, final clubs provide an important social outlet on campus. But at initiation, final clubs take things...
...they're also accustomed to taking a lot of fire. A crowd of Cairo students looking to vent its rage against U.S. support for Israel won't get within a mile of Washington's heavily fortified embassy, but it won't have much trouble finding an American fast-food outlet - as KFC discovered to its detriment last month. And with some 39 McDonald's outlets now operating in Egypt, it's hardly surprising that Middle Eastern franchise owners are developing seemingly unorthodox marketing tactics...