Word: outletting
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...every McDonald's outlet, winking lights on the grills tell the counterman exactly when to flip over the hamburgers. Once done, the burgers can be held under infra-red warming lights for up to ten minutes, no more; after that, any burgers that have not been ordered must be thrown away. Cybernetic deep fryers continuously adjust to the moisture in every potato stick to make sure that French fries come out with a uniform degree of brownness; specially designed scoops make it almost physically impossible for a counterman to stuff more or fewer French fries into a paper...
...return for their money and submission to headquarters, the licensees get to use the McDonald's real estate, name and formula. For most, that is close to a license to print money. The average outlet grossed $508,000 last year, earning its operator upwards of $70,000 before taxes. For that reason, McDonald's receives thousands of license applications a year and accepts only about 10% of them. The company gives preference to existing licensees, but values business or professional experience of any kind. Every year large numbers of executives, doctors and lawyers abandon their careers to take...
...Rodrick, 48, practiced law in Chicago for two decades before he invested in a McDonald's outlet in 1967. "I became so fascinated with it that I began spending more time at McDonald's than with my law practice," he says. "Finally, my law partner suggested that I spend full time at one place or the other. I chose McDonald's and I have never regretted it." Four years ago, Rodrick moved to Florida and opened four outlets. Today he works seven days a week behind the counter and earns "a million dollars in happiness...
Happy Home. Many of the youths exhibit surprising dedication. Pilferage runs only about $30 per month per outlet, a percentage of sales far below the average for all retailing. Wade Litchenberg, 18, a night manager in Fort Lauderdale, describes his job as "a real challenge. I love it-meeting people, learning all about the business." Says Lynnette Myers, 18, of Jackson, Miss.: "It's a happy place to work. It's my home away from home...
...Pearl's Chicken Systems, Joe Namath's Broadway Joe's and a number of other chains all fell on hard times as competitors proliferated. McDonald's will have to scramble harder and harder to stay ahead of the pack. At present, a McDonald's outlet requires a population base of 30,000 to support it in the style to which Ray Kroc is accustomed. The company has already exploited many of the best locations...