Word: outletting
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...budget. Do you think there's a spot anymore for the expensive, epic, "Thriller"-type music video? I don't think the issue is one of production values so much as it is of purpose. Videos really evolved in a harsh selective environment, with MTV being the only outlet for them for 25 or 30 years. What we know as the music video is a response to what could get played on MTV. If your video wasn't played on MTV, it might as well not exist because there was no other way for it to get shared with...
...place feels like a jewelry store. Wood furnishings give the display that luxury vibe; sterling-silver pieces sit inside glass-enclosed cases. But at the Art of Shaving, a 14-year-old retail outlet that sells high-end grooming products, shoppers aren't searching for diamonds and pearls. It's the razors that rule the room...
...might have picked the right product to push in stores, however, since it already owns Gillette, the dominant shaving brand. The Art of Shaving gives P&G yet another outlet in which to sell the Gillette blades, and perhaps give its products a more premium cachet. "This is alternative marketing, just another way to promote the Gillette brand," says William Chappell, an analyst for SunTrust Robinson Humphrey. "P&G has already done everything you can think of with traditional marketing. This isn't a core push into retail. Now, if you tell me that they are selling Tide and Pampers...
While social networking has brought together long-lost friends and rekindled many an old flame, Facebook has evolved to fill yet another role - an outlet for grieving. People the world over can post messages, photos and videos, and specialized sites offer interactive forums in which the bereft can chat with therapists and with one another. Calmly and quietly, the Web has put grievers in touch with all sorts of people who can help support them through the pain...
Facebook already hosts thousands of memorialized accounts of deceased users so their friends and family can continue to post photos and comments. Grieving members also use their own profiles as an outlet not only to announce deaths and funeral arrangements, but to keep talking about how much they miss the people who have passed away. "We used to believe that closure is what we needed to move on," says Horsley. But as her colleague Dr. Robert A. Neimeyer stresses, "Closure is for bank accounts, not for love accounts." (See five Facebook no-nos for divorcing couples...