Word: outletting
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...foreign companies eager to sell to 1.3 billion mainland consumers. But for KFC, this frontier has proved unexpectedly bountiful. Colonel Sanders, the goateed (and quite dead) Southern gentleman who is KFC's founder and marketing icon, rules the country's fast-food roost. Since opening its first mainland outlet in Beijing in 1987, the fried-chicken chain has gone on to become the most recognized global brand among urban consumers in China, according to an ACNielsen survey in 1999. KFC says more than 2 million Chinese eat at its stores every day, and KFC's parent, Yum! Brands, which also...
...Part of KFC's triumph can be attributed to its first-mover advantage. The company's initial outlet opened in Beijing within sight of Chairman Mao's mausoleum in Tiananmen Square in 1987, a time when many Chinese still wore blue Mao suits and refrigerators were transported by tricycles. There were no fast- food restaurants anywhere on the mainland. (McDonald's debuted in Shenzhen in 1990 and came to Beijing in 1992.) The company made some early missteps: for example, KFC's advertising slogan "finger-lickin' good" was mistranslated into Chinese characters that meant "eat your fingers off." But China...
...steak chalupas and chili cheese burritos? Yum's latest effort is a Chinese iteration of Taco Bell in Shanghai, where the company is trying to repeat its KFC and Pizza Hut success with Mexican fare. Little of the Taco Bell formula has been imported from the U.S. The Shanghai outlet, which opened last May, is called Taco Bell Grande. It's a fancier, sit-down restaurant, a concept that is gaining traction in China with the popularity of T.G.I. Friday's, the Hard Rock Cafe and Tony Roma's. Not surprisingly, much of the food at Taco Bell Grande...
...additional 100 restaurants a year on the mainland, and U.S.-based Church's Chicken will roll out stores in two major cities in 2004. Even chains that previously flopped in China, including Popeyes, are enticed again. There are also the inevitable domestic copycats to contend with. An 80-outlet, Shanghai-based chain called YongHe King uses KFC's familiar red-and-white color scheme and even has a Colonel Sanders look-alike in its logo...
Glaeser also said that combatting the shortages in the New York housing market can provide an outlet for students concerned with social justice...