Word: outlying
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The article draws on a white paper by a Madison Avenue demographer about 2010 Census projections. In an extended interview, Peter Francese of Ogilvy & Mather tells the trade publication what every other business is finding out: "In terms of marketing, there is no average American." This shouldn't really come...
These facts are so hard that the nation's grubmongers are being advised to give up on pleasing a broad swath of society and instead concentrate on small, specific segments of the market. It's narrowcasting for the stomach and makes perfect cultural sense, but it's still a great...
The self-contained insularity of American life has been commented on endlessly, with its gated communities, mirror-tinted SUVs and Xbox-equipped "man caves" requiring zero participation in public life. But these ever narrowing areas of interest, however great they may be - and things like all-Latin fried-chicken chain...
The special report contains a somewhat sinister revelation as well. "The divide between haves and have-nots is growing," Nation's Restaurant News comments, stating the obvious. Francese didn't really have an answer for how this plays out in the kitchen, or at least not one he was willing...
More offal! All right! That's what America needs more of. At least, that's what a certain strata of Americans do; another strata is hoping to buy less offal, especially in their hamburgers. They have more offal than they can handle; what they want are some of the prime...