Word: outrightly
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Just completing a wholesale reshuffle is General Foods, after Procter & Gamble and General Motors the nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies outright (Foote, Cone & Belding), stripped a major account from another (Benton & Bowles), and rejiggered product assignments between the remaining two (Young & Rubicam and Ogilvy & Mather). In the process, General Foods showered $17.5 million in new accounts on two of the hottest agencies in the business: 13th-ranking Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell...
That was not enough, however, for Sierra Leone's Sir Albert Margai, who claims that outright force is the only way to bring Smith down. "All right," Wilson snapped, leaping to his feet. "Suppose we made you commander in chief of this invasion force. Could you give us a date by which you could end the Smith regime? How would you get British forces into Rhodesia in sizable numbers without a buildup of several months-a buildup that would be obvious and might result in Kariba Dam's being blown up? These are some of the questions...
Hanoi has spelled out its aims in four points, and they add up to outright withdrawal of U.S. troops and the seizure of South Viet Nam by the Viet Cong. Washington counters with its own 14 points, which actually go a considerable way toward creating areas for negotiation-but which are easily misunderstood, unless the fine print and the implicit qualifications are kept in mind. The rockbottom, irreducible U.S. aim is that South Viet Nam must be independent. Under every conceivable point of negotiation-provided both sides mean what they say-this U.S. minimum goal conflicts head-on with...
Stimulation sometimes takes the form of outright bribery. At the National Training Institute near Washington, D.C., boys earn points as they progress in such basic subjects as reading and arithmetic. They can use their credits to buy free time in a lounge, play a pinball machine, purchase clothing, even to earn a private room. The system works: one group of boys advanced 2½ grades in three months. This bears out the contention of training school teachers that their kids are far from stupid, even though most have been kicked out of at least one school...
Perhaps Immoral. Like any genius, Keynes had plenty of faults and shortcomings. Even his admirers admit that he could be maddeningly abstruse and confusing. MJ.T.'s Paul Samuelson, for example, thinks that Keynes downplayed the importance of monetary policy. His few outright critics feel that, while he knew how to buoy a depression-stricken industrial economy, he offered little in the way of practical information about how to keep a prosperous modern economy fat and secure. Keynesian theories are certainly unworkable in the underdeveloped nations, where the problem is not too little demand but insufficient supply, and where the object...